Average farm sizes are under one-hectare and plots span large geographies, making the coordination of tractor deployment difficult. Scheduling and record keeping is done by memory or by hand, if at all.

This results in an inefficient smallholder market that lacks economies of scale and is costly to service.

By expanding tractors’ serviceable geography, Recy World enables owners to grow their business, providing employment opportunities for service providers and rural booking agents.

By creating equitable access to tractor services, Recy World enables smallholder farmers to earn more and grow more, improving livelihoods and food security for their families and communities. And by integrating ground intelligence with mechanization, Recy World aims to transform the agricultural ecosystem, creating efficiencies that generate inclusive growth, reduce poverty, and help build stronger, more stable economies.